
Are You One of the 12 People Who Should Start an Online Business Now?
Many people consider beginning an online business when they discover their present job or business isn’t satisfying their personal, financial, or lifestyle objectives. Whether it’s a desire for greater freedom, financial independence, or simply a break from the usual 9-to-5 grind, starting a business online provides limitless alternatives. If you’re considering making this change, you’re not alone—in fact, you could be one of the 12 types of people who are uniquely suited to flourish in the world of online business. You may turn your passion into profit and unlock flexibility and freedom—discover how to start your online business and take charge of your future!
Common scenarios that frequently elicit this desire include:
- Feeling stuck in a dead-end job or unsatisfactory career
- Wanting to have more control over your time and location
- Seeking financial freedom or multiple income streams
- Looking for a creative or entrepreneurial outlet
- And much more…
If any of these scenarios seem familiar, it may be time to consider how beginning an online business seriously might help you attain the freedom and prosperity you’ve been hoping for. Continue reading to see if you’re one of the 12 people who should start an online business.

1. Desire for Greater Work Flexibility
Situation: Someone feels imprisoned in a rigorous 9-to-5 job with limited personal freedom.
Trigger: A desire for greater control over their job schedule, location, and work-life balance.
A corporate employee who is tired of commuting feels overworked or wants to spend more time with family may look into starting an online business from home or while travelling.
2. Dissatisfaction with Job Stability or Lack of Career Advancement
Situation: Someone is stuck in a job with limited opportunities for advancement or is at risk of losing their employment due to firm downsizing, automation, or outsourcing.
Trigger: Concerns about work stability, or the realization that chances for growth are limited or nonexistent.
For example, a mid-level manager at a company facing layoffs may begin to examine internet entrepreneurship as a method of taking control of their financial destiny and building something on their own.
3. Desire for Passive Income
Situation: A person is looking for ways to earn money without the need to constantly trade time for money.
Trigger: Learning about income-generating techniques that don’t require constant active involvement, such as affiliate marketing, digital products, or dropshipping.
For example, someone who is weary of freelancing or hourly employment may consider generating digital items or starting an automated internet business that creates passive income over time.
4. Passion for a Hobby or Niche Interest
Situation: Someone has a particular skill, passion or interest that they believe could be monetized but doesn’t know how to do it within a traditional business or job.
Trigger: Realizing they can turn a passion into a business and that there is an online market for it.
For example, a hobbyist photographer, artist, or fitness fanatic could start an online business offering courses, digital products, or coaching to people who share their interests.
5. Dissatisfaction with Traditional Business Models
Situation: A person has owned or worked in a brick-and-mortar business and feels constrained by overhead costs, limited customer reach, or inefficient procedures.
Trigger: Recognizing that the digital world offers opportunities to scale and run a business with lower overhead costs and a wider reach.
Example: A local boutique owner who is tired of the high costs of rent and inventory management might consider starting an online store or moving to e-commerce.
6. Financial Strain or Desire to Diversify Income
Situation: A person is facing financial hardship or is just looking to diversify their income streams to become more financially secure.
Trigger: Discovering that an online business can be started with a relatively low initial investment and offers scalable income potential.
A single parent who is struggling to make ends meet while working a full-time job might consider opening a blog or an online coaching business as a side hustle to supplement their income.
7. Geographical Mobility or Relocation
Situation: A person is forced to move due to personal or family reasons but doesn’t want to give up their career or business.
Trigger: The ability to run a business remotely, from anywhere in the world, with access to global markets.
For example, an expat or someone who moves to a different city/country might turn to an online business as a way to stay employed without being tied to a specific location.
8. Health or Personal Circumstances
Situation: Someone has health problems, physical restrictions, or other personal circumstances that make regular employment or in-person business operations difficult.
Trigger: Recognizing that an internet business could provide a more flexible, accessible, and manageable approach to earning money while also meeting personal requirements.
For example, someone recovering from an injury or managing a chronic disease could start an internet business that allows them to work from home and at their own pace.
9. Increased Use of Digital Technology
Situation: The person notices the rapid rise of digital tools and platforms that enable people to easily build and manage enterprises, ranging from social media to e-commerce platforms, and is interested in capitalizing on this trend.
Trigger: Recognizing that the digital economy is expanding and online business models are becoming more accessible and user-friendly than ever before.
For example, a person with a technical background might consider launching a SaaS (Software as a Service) product, whereas someone with no business expertise might start an online venture using platforms such as Shopify, Etsy, or YouTube.
10. Desire for Creative Expression or Independence
Situation: Someone feels constrained in their current career or lifestyle and seeks a creative outlet or a way to break free from traditional restraints.
Trigger: Recognizing that an online business allows you to express your creativity, develop a personal brand, and make your own decisions.
For example, a writer, designer, or musician could launch a blog, an e-commerce site for digital downloads, or a YouTube channel to showcase their work and earn money.
11. Global Market Access and Opportunities
Situation: Someone recognizes that they could reach a much broader audience or customer base by utilizing the global nature of the internet.
Trigger: Discovering the power of e-commerce, digital products, or services that can be marketed worldwide, tapping into international markets.
For example, an artisan in a small town might consider opening an Etsy shop or using social media platforms like Instagram to sell their handmade goods to customers all over the world.
12. Evolving Market Trends
Situation: Someone notices that the marketplace is shifting toward digital solutions and services, and they want to capitalize on the trend.
Trigger: Recognizing emerging trends, such as the growing demand for remote work, e-learning, digital products, or sustainability-focused businesses, and wanting to be part of those movements.
For example, a professional coach may see an increase in demand for online courses, webinars, and digital coaching programs and decide to develop their own digital offerings.

Achieve More Freedom and Success with an Online Business
In each of these scenarios, the common thread is a desire for more control, flexibility, financial independence, or the pursuit of a passion, combined with the awareness that starting an online business is a feasible way to achieve these goals. Technology and digital platforms have made it easier than ever to start and expand a business online, and for many, this means more freedom and success.
Don’t know where to start? Get the free workshop series to start! Make Leap to Online Success—Reclaim Your Life with Your Own Business!